How SEO works

SEO works by integrating keywords on your site's web pages, words that are specifically used to search for your product or service. When done effectively, your site's search ranking and traffic will increase. SEO helps potential customers find your website by ranking your website higher in the organic (more trusted or non-paid for) search results of engines such as Google, Yahoo or Bing.

Why SEO will help your business

Often, smaller businesses underestimate the value of SEO because it can be a tedious process to implement and maintain. Think of search traffic as free advertising -- that is why SEO is a critical component of your marketing strategy.